Why Arguing Against Your Interest Builds Trust
The short
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The original
8:49 → 9:21 of 23:41Each mark is a moment cut into a short. Select one to jump to it; the short you are watching is drawn in ink.
2 shorts from this video
1:00 kept out of 23:41Exploring the psychological paradox of credibility and why surprising an audience makes them more likely to believe you.
- 1. Revealing the counterintuitive psychology behind building credibility through unexpected arguments.
Transcript
People trust you more when you surprise them. I think that's also counterintuitive because our intuition is that I shouldn't argue against my interests people will doubt what I'm even about. But it turns out that if you argue against your interests maybe in some small thing you will establish more credibility for the bigger thing that you want to then advocate. So it is counterintuitive but that's how our perception works.
8:49 → 9:21 · 72 words · highlighted words are emphasized in the short