01
Cut on complete answers, not on a timer
The transcript is read sentence by sentence. A clip is chosen to start where a sentence begins and to end where the idea does, even if that means 38 seconds instead of the 45 you asked for.
The reason most clips fail is that they stop before the idea lands, and a viewer who never hears the end of the sentence has no reason to share it. ✂ mid-sentence
The reason most clips fail is that they stop before the idea lands, and a viewer who never hears the end of the sentence has no reason to share it. ✂ on the full stop
Same passage, same 30-second target. shortshort keeps going to the end of the sentence, 37 seconds here, which is inside the 25% margin it allows.