01
Answers to objections, cut whole
The transcript is read for complete passages. A clip is chosen to open and close on a sentence, so an answer to an objection comes out whole, which is exactly the unit an enablement library needs. If the question sits just before, move the start back in the studio.
The reason most clips fail is that they stop before the idea lands, and a viewer who never hears the end of the sentence has no reason to share it. ✂ mid-sentence
The reason most clips fail is that they stop before the idea lands, and a viewer who never hears the end of the sentence has no reason to share it. ✂ on the full stop
Same passage, same 30-second target. shortshort keeps going to the end of the sentence, 37 seconds here, which is inside the 25% margin it allows.